Research | Competitive analysis | Wire-framing | Micro-interactions | Dark mode | Copywriting

🤔 Do you fall in any of these categories?

Are you a car owner or an automobile enthusiast? If yes, have you also faced any of these problems?

• Do you love to know more about latest cars but struggle to find a platform for this?
• Have you found it hard to find a platform where you can find entertainment & informational content only around cars?
• Do you also struggle to find the right bunch of people who owns same car as you, so you can reach out to them for your issues related to your car?

🤔 Here is where Park+ community comes in?

It is an engagement platform for car enthusiasts within the Park+ app, with the highest contributing product for app DAU with over 100K+ DAU as of Sep, 2023. It basically caters to content around cars, including seeded content and user generated content (UGC)

📌 Why redesigning the platform?

To improve the user experience

The MVP launched in Oct’ 2022, with an increasing DAU for the next 7 months, the plan is to now make the user experience more smooth and use our data so far, to try out new experiments for increasing the engagement on the platform