Context:

The Credit Line product aimed to provide users with quick access to credit through a fully digital experience. The focus was on simplifying complex lending workflows, increasing transparency, and creating a seamless journey from application to disbursal.

My Role

Product Designer

UX researcher

Product Strategist

Platforms

Mobile app (iOS & Android)

Duration

Dec’23- Jan‘24

Problem statement:

Traditional lending processes can be cumbersome, often requiring lengthy approval times and rigid repayment structures. The challenge is to design a credit line product that streamlines the borrowing process, providing users with quick and efficient access to funds while ensuring responsible financial management.

Product Scope:

The credit line product will encompass a digital platform offering a range of credit limits based on user profiles. It will include features such as real-time fund availability, transparent interest rates, and an intuitive interface for managing repayments. The design will prioritize adaptability to diverse financial needs, promoting financial stability for users.

Goals:

Assumptions:

• Users prefer a digital platform for managing their credit needs.
• Quick access to funds and flexibility in repayment terms are critical factors for user satisfaction.
• Transparent communication about terms and conditions builds trust with users.

Research: